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merix logo

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The Story Behind Merix

The name Merix is inspired by the Greek word meros, meaning “part” or “share”. It reflects the idea of bringing complementary strengths and expertise together to create purposely-built insurance products for the mortgage and finance broker community.

The Expertise Behind Merix

Two Areas of Expertise. One Proposition.

Pulse's insurance capability and CPFI's broker-market expertise come together through Merix, creating a dedicated insurance proposition designed specifically for the mortgage and asset finance industry.

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Pulse Insure

Deep insurance expertise, insurer and product relationships, technology and digital distribution capability.

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CPFI

Deep mortgage, asset finance and general insurance expertise, strong broker relationships, industry connectivity and a deep understanding of the needs of the SME market.

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Who is Merix?

Solutions Designed for What’s Next

Discover how Merix works through partnerships to connect people, businesses and insurance solutions.

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Professional Indemnity Protection Made Easy

Protect Your Expertise with Merix

Discover how the Merix Professional Indemnity Solution helps professionals protect their business and navigate professional risks with confidence.

The Merix Proposition

One insurance destination for mortgage and finance brokers. Beginning with tailored insurance protection for brokers, their business and their families and progressively expanding into a broader suite of insurance solutions designed to support their clients' needs.

TRUSTED UNDERWRITERS

Backed by Australia's leading insurance partners

Merix Insurance Solutions

Cover that works for your business and family.

Why CPFI Partners Choose Merix

Merix powered by Pulse combines specialist insurance solutions, risk management expertise and digital first experience designed specifically for Mortgage and Finance Brokers.

Meet Jayden, your trusted Insurance Partner

Jayden Cheers is a trusted Mortgage & Finance Insurance Partner, committed to empowering brokers with tailored insurance solutions that combine industry expertise, personalised guidance, and a seamless digital experience. Jayden helps mortgage and finance brokers by ensuring they have the right protection in place, operate with confidence, mitigate risk, and focus on what matters most, delivering exceptional outcomes for their clients while growing and strengthening their businesses.

Jayden Cheers

Jayden Cheers

Head of Partnerships

Jayden Cheers is a finance and insurance professional with more than 15 years’ experience across financial services, insurance broking, strategic partnerships and business development.

Throughout his career he has built and maintained strong industry connections spanning mortgage brokers, insurers, aggregators and technology partners.

Jayden values genuine collaboration, responsiveness and long-term partnerships. He is known for prioritising clear communication, providing practical support and a genuine commitment to helping partners grow.

Explore Knowledge Hub

Educational resources, risk management tools, and practical guidance built specifically for professionals and modern businesses.